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Wednesday, 07 April 2010 16:02
New chief marketing officer at MasterCard
MasterCard Worldwide has appointed Alfredo Gangotena as chief marketing officer, effective immediately.

Gangotena was previously the global products and solutions lead for MasterCard in Europe, and will now relocate from Waterloo, Belgium to Purchase, New York.

As CMO, he will have global responsibility for the company’s advertising, sponsorships, promotions, research, insights and digital marketing initiatives.

Gangotena succeeds Lawrence Flanagan, who has decided to retire after 10 years as the company’s CMO, and 14 years with the company. Flanagan is most known for the development of MasterCard’s Priceless marketing platform, which operates in over 110 countries.

“We are very pleased that we are able to leverage our in-house talent, making Alfredo the next CMO for MasterCard,” said Gary Flood, president global products and solutions for MasterCard. “Since joining MasterCard in 2004, he has spent time in Europe as well as Asia/Pacific, Middle East and Africa. His regional exposure adds significant value and will benefit our company as he leads our global marketing efforts. Additionally, Alfredo’s passion for marketing, experience with global brands, and knowledge of the payments industry will serve him well in his new position, and makes him the ideal candidate to continue to build the MasterCard brand going forward.”

“Over the years, Larry made tremendous contributions to MasterCard,” said Flood. “He leaves us with one of the most successful, world renowned brands. We appreciate his contributions and wish him well as he embarks on the next stage of his life.”

Gangotena brings extensive general management and international marketing expertise to his new role. Most recently, he served as the Global Products and Solutions Lead for MasterCard in Europe where he coordinated plans for product development, sales, marketing, communications and MasterCard Advisors. Previously, he was General Manager, Continental Europe and General Manager, Asia-Pacific, Middle-East and Africa.

Prior to joining MasterCard, Gangotena was CEO of in Asia/Pacific where he gained online marketing experience. He also held senior management positions with other global companies, including: General Manager, Europe, Procter & Gamble; President, Asia/Pacific, The Henkel Group; CEO, France, Universal Music-PolyGram; and The Walt Disney Company.
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