Friday, 07 July 2017 11:54
Tesco revamp plus deals with Uber and OTA
23-year-old loyalty programme goes contactless
Tesco Clubcard has achieved a significant double by clinching partnership deals with both Uber and OTA Booking.com.
Both deals are part of a much needed refresh of its 23-year-old loyalty programme, and includes using contactless technology, making it no longer necessary to have two POS devices at Tesco tills.
To mark the changes, Clubcard members will be issued with shiny new dark blue cards which can be tapped against contactless payment terminals at the point of purchase to claim reward points. Tesco’s own staff will be among the first to be offered the cards.
The other 16.5 million Clubcard holders will have to wait until the end of the week for their cards to be delivered in the post.
Tesco’s chief customer officer Alessandra Bellini said: “We’ve listened to customers and we’re delighted to have made Clubcard even simpler and easy to use, introducing a brand new contactless card, an upgraded Clubcard app and added to our list of partners too.”
The scheme already allows shoppers to exchange points with 400 different companies including the likes of Avios, Cineworld and Pizza Express.
The supermarket aims to have the Uber feature up and running this week.
Customers will be able to swap their points online for special money-off code to use within the Uber app.
As part of a major Clubcard revamp, Tesco has lowered the deals threshold of rewards, allowing customers to increase the value of their vouchers on purchases from as little as 50p.
Each point is currently worth 1p if spent in-store at Tesco and up to 4p if redeemed using Tesco's Clubcard Rewards Vouchers depending on which partner you choose.
Swapping your points for money off Uber rides will boost their value by up to three times.
This could mean the average £50 weekly shop, worth 50 points (or 150 using the Uber Clubcard Boost) could knock £1.50 off a Uber ride.
Tesco's Clubcard improvements follow the launch of a new payment app called PayQwiq at the start of the year. PayQwiq lets customers add their payment cards to an iOS or Android app and pay for their shopping, earning Clubcard points in the process. Digital coupons are also applied automatically, saving time at the till.
The roll-out comes against the backdrop of an aggressive cost cutting drive at Tesco head office, with marketing one of the most vulnerable departments, according to reports.