|Tuesday, 30 October 2012 13:08
|MasterCard appoints new Indonesia director
MasterCard has appointed Irni Palar as Indonesia director, effective immediately.
Palar will hold overall responsibility for all aspects of MasterCard operations in Indonesia with a focus on corporate positioning and customer advocacy.
She will be responsible for providing direction and insight to achieve business targets for Indonesia and her core responsibilities will include forging strategic partnerships with customer banks, merchants, and consumers in the market to enhance MasterCard’s brand positioning and promote the usage and acceptance of MasterCard cards.
Palar joins from PT Bank Mega, where she was VP, head of sales and marketing in the credit card division, and responsible for developing strategic credit card initiatives and delivering significant growth within all aspects of Card business performance indicators.
During her tenure there, Palar quadrupled the bank’s credit card base in three years, playing a critical role in improving the company’s market share, doubling sales volume and outstanding balance performance to achieve profitability.
Prior to that, she spent eight years at American Express Bank in Indonesia, with her last role being head of global establishment services.
Matthew Driver, president, South East Asia, MasterCard Worldwide, commented in the appointment: “She brings with her a wealth of experience in the banking and payments industry along with a clear understanding of local banking regulatory compliance. Her appointment to this role is a clear demonstration of MasterCard’s commitment to South East Asia, at a time when the region is experiencing significant growth.”
Palar graduated with Bachelor of Business Administration from Portland State University in the USA.